You can be tracking your Instagram success, but just looking at your brand’s metrics is insufficient. You should also keep up with the newest Instagram statistics in order to grasp market trends and standards.
Staying up to date on the newest social media metrics allows you to alter your plan and remain ahead of the curve, particularly on a rapidly changing site like Instagram.
Let us look at some significant Instagram numbers to help you plan your approach for 2024.
Nearly all Instagram users also use other social media platforms
Data from Kepios shows that only 0.2% of Instagram users are exclusive to the app. A lot of users are active on other platforms like Facebook (80.8%), YouTube (77.4%), and TikTok (52.8%). This means it’s important for your brand to have a strong marketing strategy across multiple platforms to succeed.
Instagram’s most popular activity is posting and sharing photographs and videos
According to the Kepios survey, 70.4% of users want to utilize the platform for this purpose in 2024. This demonstrates how users like being creative and expressing themselves.
People are looking to Instagram for amusement
According to the research, 64.8% of users seek hilarious or entertaining material. Brands may take advantage of this by generating entertaining content for their target demographic.
Instagram has 2 billion monthly active users, according to the most recent figures
While it is not as large as Facebook, which has over 3 billion members, it nevertheless represents a significant potential for companies. With the correct methods, you can convert users to followers of your company.
US individuals now spend 33.1 minutes per day on Instagram
US individuals now spend 33.1 minutes per day on Instagram, a three-minute increase over last year. While video sites such as YouTube and TikTok are popular, individuals continue to spend a significant amount of time on Instagram.
There are more male users
As of January 2023, Instagram has significantly more male users (51.8%) than female users (48.2%). The platform has a virtually equal representation of both genders. Thus, it is not preferable to reach one over the other.
Instagram is popular with younger audience
Instagram is most popular among persons aged 18 to 34, who account for more than 60% of all users. This makes Instagram an excellent tool for addressing young people and Millennials.
India and the US top the list
India has 229.5 million Instagram users, followed by the United States, which has 149.35 million.
Instagram’s ad reach is increasing
According to a study, it has risen by 12.2% in the last year. This makes Instagram an excellent choice for firms seeking to promote.
Revenue-generating in-feed ads
Instagram earned $50.58 billion in ad income in 2023, with in-feed advertisements accounting for the majority of that total. Ads on Instagram Stories generated 26.7% of the income. Instagram’s ad revenue is estimated to reach $59.6 billion by 2024.
Instagram Feed advertisements outperform Stories ads in terms of click-through rate
The CTR for feed advertising varies from 0.22% to 0.88%, while Stories ads have a CTR of 0.33% to 0.54%. This shows that feed advertisements are more likely to get clicks. However, it is advisable to experiment with various ad positions to see which ones perform best for your target demographic.
