On average, a business video on TikTok gets 17,523 views. Imagine the brand awareness and engagement you could get if you posted a dozen times a day!
But hold on. Posting too much, especially if the content isn’t great, can backfire.
How often you should post on TikTok depends on several factors, such as your audience, resources, goals, and industry.
That said, posting frequency does matter since TikTok favors fresh, creative content. In this guide, we’ll help you figure out the best TikTok posting schedule for your goals and share tips to keep your content consistent without losing quality and maintaining proper engagement.
How often TikTok say you should post
TikTok suggests posting one to four times per day.
That may look like a lot, particularly in comparison to Instagram Reels, where posting 3 to 5 times a week is typical.
Remember, your videos don’t need to have high-end production. TikTok values authenticity over expensive production. A simple backdrop and your camera are adequate if you have anything of value to share.
Also, as you’ll see next, most brands don’t post that frequently on TikTok.
How often the data says you should post on TikTok
The more you publish, the better content the TikTok algorithm has to keep individuals engaged, which is why it suggests posting several times a day. But how often do brands actually post?
A study by Social Insider compared TikTok to YouTube Shorts and Instagram Reels, and here are some key findings:
- Brands post about 16 times per month on TikTok, which is just over one post every 2 days – far less than TikTok’s suggestion.
- This is still double the number of posts they make on other short-form video platforms.
- Another study by RivalIQ found that brands post on TikTok an average of 1.75 times per week, with the most active brands posting five times a week.
The takeaway? You likely don’t need to post as much as TikTok recommends. But it’s a good idea to post more often than you do on other short-form video platforms.
Tips to keep up with your TikTok posts
The two main challenges for most TikTok creators are coming up with fresh ideas and finding enough time to shoot and edit videos. These tips will help you come up with creative content more easily and save time and effort.
Use Duet and Stitch
One of the best-kept secrets of great TikTok artists is that they do not have to come up with every concept on their own. TikTok has two tools that promote collaboration: Duet and Stitch.
A Duet allows you to put your video next to another TikTok, displaying them side by side. A Stitch is similar, but your video comes after the original. Both capabilities allow you to expand on an existing successful video, which is much simpler than developing something entirely new.
Work with other creators and brands
You do not have to conduct all of your social media marketing alone. Find a prominent creative to expose your business and items to their audience. You do not need the greatest TikTok stars; instead, seek micro-influencers with a committed following who will be interested in what you have to offer.
Repurpose content from other platforms
If you have already created Instagram Reels or extended YouTube movies, you may use them for TikTok. Take a Reel, make some adjustments, and share it on TikTok. Alternatively, break up your 30-minute YouTube instructional into shorter parts for TikTok or create a teaser to direct people to the whole video.
Use TikTok ads
Using TikTok advertisements will not help you post quicker, but it will influence how often you post. With a sponsored ad and the correct plan, you can target a particular audience with your content. This implies you may not need to publish as often since your advertising will target those who are most interested in your brand and items.
